The internet has done an amazing job of giving people a voice. It’s easier than ever to share your interests and opinions with the world, from posting on social media to writing a blog. The latter has become particularly influential, with many writers now able to make a living out of this. Of course, creating a successful blog requires more work than you might think, especially if you’ve never done it before.
Find your niche
When the internet was still in its infancy, you didn’t have to get too inventive with your blog. You could write about whatever you wanted because there wasn’t much competition out there. Nowadays, things are a lot different. There are so many people trying to make themselves known on the blogging scene that you have to fight to stand out. Fortunately, things get a lot easier if you have a niche.
Decide what interests you and find a way to write about it that no-one else has done before. Honing in on something specific might seem limiting, but it will actually help you establish yourself on the internet.
Pull in the reader
A blog is nothing without compelling content to keep the reader hooked. Of course, an amazing post is worthless if it doesn’t attract people to it in the first place. If you want readers to click on it you need to ensure your titles are enticing and to the point. People need to not only know what the post is about but be excited to read it.
A good title isn’t enough to keep readers interested, though. The first few paragraphs play an essential role in drawing people in and making them want to keep going. If they can get that far in without giving up, they’ll likely stay with your post until the end.
Pictures make perfect
Even though the important thing about most blogs is the written content, sometimes they’re not what attracts people’s attention. The most successful blogs usually make good use of imagery because they know that readers love having something to look at. Pictures are great for breaking up long stretches of text or providing a useful reference to what you’re writing about. They also make the page more visually appealing, meaning people won’t click off because your blog looks boring.
Whether you choose to incorporate your own pictures, find ones that are free to use, or even buy them, you should ensure that each post has several images. Otherwise, all that writing you’re doing will go to waste.
Advertise like a maniac
So. you’ve written a blog post. It has an enticing title and is filled to the brim with colorful pictures. What now? Well, unless you want it to sit at the bottom of search results for the rest of time, you should probably get out there and advertise it. Don’t worry; you won’t have to leave the comfort of your bedroom to do this. Social media is your best friend here, with sites like Twitter ideal for sharing such content.
In the early days of your blog, you’ll have to go a bit overboard with advertising if you want to have an impact. This means actively approaching people and groups with your content, rather than making a tweet and hoping for the best. This might be a little overwhelming, but if you do a good job, your follower count will rise quickly.
Feel ready to turn your blog into a success? Get out there and set the internet on fire!