In the olden days, if you wanted to become rich and famous, you had to have connections. And, just to be sure, a steady stream of paparazzi following you around. After all, a huge part of becoming someone, is playing the role. These days, however, anyone can build up an impressive social media empire from the safety of their living room. Even better, you don’t need a lot of capital to invest in this project. If you’ve been looking to create your own online empire, then pay close attention. You too can be someone big – and all you need is access to social media to accomplish it!
Know your niche
One of the first things that you need to do when building up your empire, is knowing exactly what your niche is. That is, what are you selling to your followers? Are you a beauty guru and you’re sharing your makeup tips with your adoring fans? Or perhaps you’re an expert on everything related to pop culture. You may even be offering a product that they didn’t realize they needed until they encountered your brand. Regardless of what niche you decide upon, you need to make sure you’re an expert in it. Your followers will be able to see right through you and will call you on your bluff! By standing out as an expert, you can gain lasting brand loyalty.
Market your brand
Once you establish your niche, your next step is to market it. You need to learn how to target the correct demographic and figure out how to generate interest in you. Your approach should vary depending on who you’re looking to capture. Marketing can take on many shapes and forms. You can create unique content for your platform, for instance. Or you can reach out to more powerful social media influencers with an offer to collaborate. Giving away products or freebies in exchange for reviews are also a great way to market yourself! Even if you don’t have anything tangible to give away, free gossip or how-to videos can go a long way.
Make a few friends
Perhaps one of the most important parts of creating your social media empire is making sure that people actually like you and want to follow your brand. To accomplish this, you need to shift away from the mentality of “these are my followers” to a mentality of “these people think they’re my friend.” You’ll want to be careful never to insult or alienate those who like and respect your brand. Maintaining consistency is key. Appealing to your audience is also critical. By cultivating a strong social media following, you can lay the foundation for a long-lasting social media career.
Stay in touch
Your followers have a certain degree of expectation when it comes to you and your brand. Just like you would never abandon your real-life friends and expect them to be okay with that – you also want to make sure you don’t ignore your social media followers, either. To keep them engaged, you need to make sure you post and publish regularly. While it’s ideal to follow a schedule – such as posts every Tuesday and Friday, for instance – it’s okay to keep them guessing as long as you do so consistently. Remember, out of sight, out of mind. If you fail to engage your followers, they’ll move onto someone else.
Adapt to changes
Building up an online media empire isn’t a short-term gig. You need to think about what you want your position to be – not only today, but next week, next month, and next year. Finally, you need to make sure you stay one step ahead of the ever-changing social media trends. Even if you don’t monitor these changes, your followers are. If you’re generating stale, old content, then they’ll quickly start to grow bored with you. To avoid losing your followers, you need to make sure you engage with them in a way that best appeals to them. Whether they prefer short blog posts, videos, or even short videos, your followers will continue to turn to you as their preferred brand of choice – if you make sure you appeal to their interests.
Trying to build up your own online empire doesn’t have to be an exercise in futility. After carefully researching your niche, make sure you stand out as an authority on your brand. Also, ensure that you’re staying in touch with your followers, and adapting to the ever-shifting social media trends. Using these tips, you too can enjoy your own slice of social media fame and success!